Ed Hardy black tote bag with mermaid graphic and red trim.

Ed Hardy is a lifestyle brand founded by Christian Audigier, who licensed the tattoo artwork of American artist Don Ed Hardy. The brand gained immense popularity in the early to mid-2000s, known for its vibrant, tattoo-inspired graphics, often featuring skulls, tigers, and pin-up girls, applied to clothing and accessories. The aesthetic was heavily influenced by traditional American tattoo art and Japanese irezumi.

This particular tote bag showcases a mermaid graphic, a common motif in Ed Hardy's designs, paired with the brand's signature script logo. The use of bold colors and detailed artwork is characteristic of the brand's aesthetic. The red, textured trim and gold-toned hardware add to its distinctive look, typical of the era when Ed Hardy was a prominent fashion statement.